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Professional Diploma in Digital Marketing

Create integrated digital campaigns across content, search, social, paid media, and analytics.

Typical duration6–9 months Study formatOnline / Flexible
Who this is for

Designed for practical career progression.

  • Marketing professionals
  • Small-business owners
  • Career changers entering digital marketing
Professional opportunities

Where this pathway can add value.

  • Digital marketing
  • Content and campaign management
  • Growth marketing

Career outcomes depend on prior experience, local requirements, and employer decisions; no role or promotion is guaranteed.

Entry guidance

Typical admission profile

  • Suitable education or relevant work experience
  • Basic digital study skills
  • Commitment to practical assignments and projects
Applied learning

How you will be assessed

  1. 01Short applied assignments
  2. 02Practical tools, cases, and simulations
  3. 03Final portfolio or workplace project
Credential transparency

A non-academic professional development credential focused on practical skills. It should not be presented as an academic degree or regulated licence.

What you will achieve

Program outcomes

  • Build a customer-focused digital strategy
  • Plan and optimize campaigns
  • Measure performance and communicate results
Learning journey

Core study areas

  1. 01Customer and market insight
  2. 02Content strategy
  3. 03Search and social media
  4. 04Paid campaigns
  5. 05Marketing analytics
  6. 06Campaign capstone
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